Mass media powerhouse crushes sales bottlenecks through data innovation
A major media and entertainment company partnered with Lumenalta to transform their data infrastructure—dramatically accelerating onboarding, cutting costs, and unlocking real-time analytics to enhance user experience and growth.
A media and entertainment giant overcomes sales bottlenecks by transforming their data infrastructure.
Client: A leader in the media and entertainment industry, they’re renowned for their film studio, streaming service, and an extensive network of TV networks, print, radio, and OOH (Out-of-Home) properties.
Challenge: Their existing self-service ad management tool, designed to expedite service delivery, improve customer experience, and expand the user base, suffered from limited app performance, design, and usability.
Solution: We pruned and standardized datasets into unified reports and migrated their system, facilitating unique ETL (Extract, Transform, Load) runs while ensuring consistent data input into the tool.
Outcomes: The integration of new data sources/pipelines reduced manual handling and improved user satisfaction through streamlined interfaces. This transformation expanded the client base while generating significant cost savings through automated processing and real-time analytics capabilities.
Onboarding time
cut down from 1 week to 15 mins
Reduction
in capital expenditure
Reduction
in processing time, from 3 weeks to <3 hours
Ready to unlock faster onboarding and real‑time insights?
