“With Lumenalta, it was really easy to find those engineers in the exact discipline we needed, and roll them on the project. We ended up liking one of the engineers so much, we kept them on full time.”

“The way that Lumenalta has developed an application that we can use, really around the world, essentially revolutionized my ability to touch athletes and to help them become better in their game — but also teams, coaches — it’s extended to a place that I didn’t even know existed.”

“The goal was always to make the tech invisible — right away, the endless possibilities opened the door for creativity. [Lumenalta] had an appetite to solve a problem with us, not tell us how to do it. They helped us break down walls and barriers when it came to connecting to the humans of Target. We moved faster than we ever had… We could do what real startups do.”