Engineering the future of multifamily entertainment access
Lumenalta helped a leading multifamily entertainment provider rapidly integrate HBO Max while building a scalable CRM and resident portal for long-term growth.
About
Our client is a leading provider of bulk entertainment, internet, and smart community technology for multifamily properties nationwide. Founded as a family-run satellite TV business, the company has evolved over 20+ years into a trusted partner for property managers and developers. They deliver tailored amenity solutions, including streaming, automation, and access control, designed to boost property value and resident satisfaction. With deep industry expertise, they provide scalable, reliable solutions backed by dedicated, personalized support.
6-Week
integration delivered HBO Max partnership on schedule
3X
faster setup for new streaming and CRM workflows
100%
real-time data sync between resident portal and HubSpot CRM
Challenge
Faced with a dual challenge, the company wanted to:
- Deliver a fast-tracked integration project for Warner Bros. to integrate HBO Max under a tight six-week deadline.
- Simultaneously develop a scalable CRM solution in HubSpot to support long-term growth.
While the HBO integration was urgent, the CRM was strategic. The client needed a single source of truth to manage resident data, property information, and streaming integrations. The HubSpot CRM would enable two-way data sync with the resident portal, feeding data to and from the system in real time. This gave the client full visibility and control at the admin level and ensured seamless coordination between the portal, HBO integration, and future service expansions. In short, the CRM became the data backbone holding the entire platform ecosystem together.
Additionally, they needed a customer portal, allowing multi-family residents to check eligibility and access entertainment services—a solution that required seamless integration with a CRM and streaming providers, and support for address-based data validation.
Solution
We built a scalable, integrated platform that includes:
- A new customer portal for residents, offering address-based eligibility checks and subscription access to entertainment services
- A custom-built CRM solution using HubSpot, designed to support both immediate integration and future marketing automation workflows
- A robust backend and frontend system leveraging AWS, Postgres, Node.js, and React
- Automation tools to streamline contract management, resident communications, and marketing campaigns
This solution not only delivered on urgent integration needs but also established trust and laid the groundwork for future platform partnerships with potential expansions for services such as Disney+, Hulu, and Peacock.
Results
- Six-week delivery of full integration and portal solution (typically three to four weeks for integration alone)
- Increased operational efficiency through automation of contracts, marketing, and workflows
- Improved customer experience while reducing cost via the self-service portal
- Scalable infrastructure ready for future expansion and marketing campaigns
By pairing rapid delivery with long-term engineering strategy, Lumenalta built a modern, scalable platform that streamlines operations and elevates the resident experience. This foundation now enables effortless expansion, stronger automation, and a future-ready ecosystem for new streaming and smart-community services.
