From high costs to high efficiency: Reinventing data strategy
A leading blockchain-based advertising platform partnered with Lumenalta to slash server costs, boost data efficiency, and unlock new revenue through a strategic reinvention of their data infrastructure.
A leading blockchain-based advertising platform slashes server costs, boosts data efficiency, unlocks revenue..
Client: A pioneering force in the television advertising sector that specializes in a blockchain-based, end-to-end advanced advertising suite. They’re trusted by leading local content owners, creators, and distributors, including FOX and TEGNA's Premion, as well as national agencies and brands, powering more than half a billion dollars in media across 12,000+ daily campaigns.
Challenge: High server costs and the lack of efficient cloud integration posed a substantial challenge to their operational effectiveness, scalability, and market adaptability, which led to missed revenue opportunities.
Solution: We built a comprehensive FinOps solution that enhanced cost-effectiveness and operational efficiency of the data infrastructure. This strategic shift was pivotal in transforming their approach to data handling, ensuring both scalability and financial sustainability.
Outcomes: By migrating to Terraform, implementing automated testing, and restructuring the backend-for-frontend architecture, they transformed their operational capabilities while reducing costs.
Increased
data system efficiencies
Multiplied
revenue by universal product adoption
12,000+
daily campaigns
See how cutting-edge solutions can unlock better outcomes in ad management.
