Client: A trailblazer in the media and entertainment industry, their advanced advertising department is supported by a team of data scientists dedicated to equipping sales and account management teams with essential data for crafting client proposals and analyzing campaign results.

Challenge: In a market where over 90% of the media is owned by just five companies, they needed a unique strategy to gain a competitive edge. 

Solution: Using data science-driven algorithms, Lumenalta designed a tool that enables agencies and advertisers to extract insights about the performance of advertising campaigns and make smarter investment decisions.

Outcomes: Increased data security and privacy, third-party integrations and performance enhancements brought new levels of transparency to advertising.