Powering growth and engagement for a community-led learning platform through modernization, live streaming, and AI
Lumenalta helped a fast-growing community platform accelerate their evolution by launching a fully integrated live-streaming experience in under eight months.
A community platform accelerates growth with a fully integrated live-streaming experience.
Client: This tech innovator offers an all-in-one platform that enables subject matter experts and thought leaders to host and monetize courses, lessons, and live events. By combining community engagement with premium learning experiences, the platform enables participants to teach, inspire, and connect with audiences at scale.
Challenge: The company saw an opportunity to enhance its email and marketing stack with stronger targeting, deeper customization, and more unified data to unlock personalization and better decision-making. At the same time, their WordPress site had reached its limits, prompting a need for improved SEO performance, smoother developer workflows, and support for the immersive experience they wanted to deliver.
In addition, rising customer expectations and competitive pressure made live streaming a strategic priority. Modernizing their technology and augmenting engineering capacity became essential to delivering this capability on the accelerated timeline needed to strengthen engagement and maintain market momentum.
Solution:
Email & Website Modernization
We guided the company through a smooth transition from Braze to HubSpot, enabling richer segmentation, improved attribution, centralized lead and user data, and more powerful automation. Simultaneously, we replaced their WordPress site with a custom React/Gatsby build, dramatically improving SEO rankings, site speed, content management, and design flexibility. This foundation now supports ongoing localization efforts and multi-language rollouts.
Live Streaming Platform (Web, iOS, Android)
In under eight months, we designed and built a fully integrated live-streaming platform supporting:
- Multi-speaker sessions
- Voice isolation and background blur
- Multi-network live streaming
- Native iOS and Android apps built alongside the web platform
This end-to-end solution gave the company a competitive edge and allowed hosts to engage their communities through real-time, interactive events.
AI Tooling & Internal Enablement
As the engagement progressed, the client also identified AI initiatives that followed two paths:
- Product-integrated AI features—such as rapid text editing, course outline creation, and content enhancement for creators.
- Internal workflow automation—combining multiple data sources to speed up reviews, reduce friction for a distributed team, and streamline admin tasks.
The company defined the vision; we developed a roadmap for AI integrations—both user-facing and internal—to enhance product workflows and accelerate team output, and delivered the tooling that brought it to life.
Outcomes:
- 45% of hosts adopted live streaming immediately after launch
- Live events are now available seamlessly across web, iOS, and Android
- Improved SEO rankings and website performance post-migration
- More accurate, actionable insights via centralized HubSpot data
Today, we continue to operate as an extension of their product team, helping to evaluate new features, expanding localization capabilities, integrating AI-driven workflows, and ensuring the platform evolves with the needs of creators and their global communities.
Improved
SEO rankings and website performance post-migration
45%
of hosts immediately adopted live streaming within the app
Live-streaming
and interaction available on web, iOS and Android
Discover how a scalable, real-time platform can elevate digital experiences.
