In partnership with Lumenalta, Minibar Delivery launched a front-end website where customers could discover and buy liquor, a back-end site that connected to liquor stores to confirm deliveries, and an iOS and Android app.
As Minibar experienced windfalls from the COVID-19 pandemic (a 500% increase in new customers in March and April of 2020, with overall business up 139%), orders were integrated with DoorDash and other third-party
logistics providers to enable easy delivery for stores.
The momentum propelled an enterprise deal with 7-Eleven forward, allowing Minibar to expand delivery into hundreds of new locations and markets and introduce new features, like a scheduled “auto refill” delivery option for consumers.
These partnerships meant new integrations (and complexities) for their tech stacks, which required extra development resources due to the varying amount of inventory and record keeping.
“With Lumenalta, it was really easy to find those engineers in the exact discipline we needed, and roll them on the project. We ended up liking one of the engineers so much, we kept them on full time,” says Andrews.
500%
Increase in new customers in March & April 2020
139%
Overall business increase
100s
New locations created with 7-Eleven enterprise deal