In 2013, the ascent of digital advertising shook the media landscape to its core. While the future of traditional print publications remained uncertain, one thing was clear: consumer behavior was evolving, and digital platforms were gaining immense popularity among audiences and advertisers alike.
It was a make-or-break moment for publishers, and Domino seized the opportunity to reinvent itself and emerge as a trailblazing, shoppable digital publication.
Domino embraced new technologies, transcending its roots as a print magazine to pioneer modern e-commerce. They redefined content consumption by capitalizing on shoppable content, heralding a new era where editorial and commerce seamlessly intertwined.
Adapting to changing online preferences with innovative formats,
Domino attracted a devoted digital audience, cementing their position as visionary leaders. Their audacious move set the stage for content and shopping experiences to become inextricably linked.
With over 30,000 products curated from diverse vendors, Domino's digital platform became more than a magazine — it became a lifestyle destination. By integrating its editorial expertise with a vast online marketplace, Domino shattered print boundaries and ventured into the digital landscape, revolutionizing its industry’s narrative.
30,000
products curated from vendors
50,000
monetized pieces of legacy content