Rebuilding a mental health platform for better care
A fast-growing mental health platform partnered with Lumenalta to rebuild its digital ecosystem for greater efficiency, personalization, and scale.
About
Our client connects patients with in-network therapists and psychiatrists who meet specific needs and accept insurance. By managing marketing, credentialing, billing, and administrative tasks, they remove barriers between patients, providers, and payers, enabling healthcare providers to focus exclusively on patient care.
This remote-first company has grown rapidly to serve over one million users across North America. Their competitive advantage stems from prioritizing user privacy, accessibility, and personalized care options, establishing them as a leader in the $200+ billion global mental healthcare market.
Enhanced
compliance, security, and scalability for long-term growth
Empowered
content teams with faster, modular CMS workflows
Delivered
real-time insights and personalization through unified CDP
Challenge
The company operated a complex, disjointed tech stack that created inefficient workflows and limited marketing automation capabilities. This siloed environment led to cumbersome development processes that restricted flexibility for non-technical users.
Though functional for nearly two years, their architecture—combining headless WordPress, GraphQL, and Gatsby on AWS—became increasingly difficult to maintain. The extensive use of the Elementor WordPress plugin further complicated this setup.
To better compete with established providers, they needed to replace these siloed systems with an integrated CMS and service framework supporting their content team across all acquisition and conversion channels. This would allow them to leverage real-time analytics to drive content development.
A unified platform streamlining core systems (CMS, CDP, marketing automation, experimentation, and SEO) would enhance internal user experience when building site content. This integration would enable future scaling, better communications tracking, improved audience targeting, stronger customer relationships, and increased conversions.
Solution
Lumenalta will implement a full-scale transformation of the company's marketing technology stack, focusing on overhauling their CMS via Storyblok, consolidating and integrating a singular HIPPA compliant customer data platform, and optimizing marketing automation. Storyblok empowers both content and development teams, providing a comprehensive solution for the company's needs. Meanwhile, Segment will orchestrate data and events and align customer profiles for seamless marketing journeys across social platforms, marketing automation, A/B testing, and more.
These improvements will create a more seamless digital experience for internal teams and users while ensuring scalable operations with personalized, data-driven customer engagement.
Results
By modernizing their marketing technology stack, we’re enabling a unified, scalable digital ecosystem designed to accelerate growth and deepen engagement. This transformation will drive lasting improvements in operational efficiency, customer experience, and marketing performance.
1. Faster, smarter content management
- Modular CMS with built-in flexibility: Storyblok replaces WordPress with a component-based system that empowers content teams to launch and iterate without developer support.
- Streamlined editorial workflows: Reusable templates and intuitive publishing tools reduce production time and eliminate bottlenecks.
- Improved site performance: Optimized delivery and rendering methods enhance speed, SEO, and accessibility.
2. Unified, actionable customer data
- Real-time segmentation & insights: A centralized CDP and shared schema support precise targeting and performance analysis.
- Seamless data flows: Event tracking and platform sync eliminate silos and enable closed-loop reporting.
- Personalization at scale: Behavioral data powers dynamic content and more relevant campaigns.
3. Marketing automation that performs
- Agile campaign execution: HubSpot and Iterable streamline campaign creation, testing, and optimization.
- Dynamic engagement: Real-time triggers enable more personalized, responsive communication.
- Clear attribution & compliance: Built-in governance supports HIPAA compliance and transparent ROI reporting.
4. A scalable, integrated growth engine
- Cohesive tech stack: Integration across CMS, CDP, and MAP enables smarter decision-making and faster delivery.
- Future-ready foundation: This infrastructure positions the company to scale efficiently while maintaining quality, agility, and personalization across every user journey.
This unified digital foundation positions the company to deliver more personalized care while driving sustainable growth across every stage of the user journey.
