Navigating transition and driving innovation for a leading meditation app
Lumenalta helped a leading meditation app stabilize its platform, rebuild its Android experience, and lay the foundation for long-term digital growth.
About
Our client is a meditation app that blends scientific insights with spiritual wisdom to enhance mental well-being. It stands out with high acclaim, maintaining a 4.9 out of 5 stars rating from over 40,300 reviews on the Apple App Store, highlighting its effectiveness and user satisfaction.
Scaled
to nearly 1M monthly active users with 88K+ daily active users
Sustained
4.9-star App Store rating from 40K+ reviews
Stabilized
and relaunched Android app within weeks
Challenge
When the company found itself in a critical transition period due to a challenging partnership, it needed a partner to quickly step in and overhaul and stabilize its meditation and mindfulness platform. The company app was a successful and well-known mindfulness app in the wellness industry but was struggling with some significant cracks in its tech foundation, particularly on the Android platform which suffered from numerous bugs and a lack of native support. Faced with these challenges, they quickly needed a reliable strategic partner not only to revitalize its platform but also to instill best practices and guide its digital transformation process.
Solution
The reconstruction, A/B testing and expansion of the the company app led to several key innovations:
- Native Android development: Building a stable and high-performing Android application from scratch.
- Enhanced user experience: Leveraging Firebase and a split backend architecture to streamline operations and data management for a smoother overall user experience.
- Community and live features: Development of unique community features like live retreat events and group meditations, enhancing user interaction and engagement.
Results
Since taking over the project nearly five years ago, Lumenalta has not only stabilized the company application but also supported its growth to nearly 1 million active monthly users. The introduction of a companion website and forum has further integrated users into the community, facilitating real-world meetups and discussions. Daily active users have grown to 66,000 on iOS and 22,000 on Android, with web usage continuing to grow.
The client looked to partner with Lumenalta to initially step in fast and make an impact. Five years later, Lumenalta is a technological thought partner and as a trusted advisor capable of navigating complex transitions and delivering substantial improvements in digital user experiences.
