Analytics & measurement
Prove marketing ROI faster with unified, compliant cross-channel measurement and AI forecasting that cuts waste and improves spend.
Align every channel to revenue impact so your team reallocates spend in days, not quarters, with governance leaders trust.
"Our partnership with Lumenalta was marked by mutual curiosity, innovation, and a shared commitment to driving positive change."
"Our partnership with Lumenalta was marked by mutual curiosity, innovation, and a shared commitment to driving positive change."
Get measurement you can act on, not reports you have to explain
Your marketing performance measurement ties spend to outcomes you can defend in leadership reviews, investor updates, and budget planning.
Unify paid, owned, and earned cross-channel measurement so every team works from the same numbers, the same definitions, and the same source of truth.
Move faster with a modern marketing analytics strategy that supports real-time reporting, stronger governance, and AI marketing analytics for forecasting and next-best actions.
Why choose Lumenalta for analytics & measurement
Our MarTech data architecture and AI marketing analytics unify cross-channel measurement, so you improve ROI, speed, and compliance.
Retail
Return on ad spend
Connect online and in-store sales so you cut wasted spend and scale the campaigns that pay back.
B2B
Pipeline to revenue
Combine marketing attribution models with holdout tests to shift budget to what improves margin.
Subscription
Retention and lifetime value
Measure acquisition cost and churn impact by channel so you grow lifetime value without higher costs.
Marketplaces
Buyer and seller growth
Track both sides of your marketplace so budget shifts protect margin while you grow transactions.
Mobile apps
Install to purchase proof
Measure the full app journey from install to purchase so you invest in users who come back and buy again.
Media
Audience and revenue link
Unify ad, subscription, and content signals to plan promotions with clear revenue impact.
Regulated teams
Privacy-first measurement program
Build consent and data controls that meet policy and legal needs so insight improves while risk goes down.
Global brands
One view of performance
Standardize metrics across regions and agencies so you act faster, with weekly releases that keep momentum.
Solve high-impact use cases in analytics & measurement.
Fix what breaks marketing performance measurement first: inconsistent numbers, slow reporting, and unclear ROI. Apply a modern marketing analytics strategy across paid, owned, and earned channels so that teams act on a single set of facts. Build a MarTech data architecture that supports real-time insight and AI marketing analytics for forecasting and budget planning.
Retail revenue attribution
Connect campaigns to online orders and store sales using shared customer and product signals. Standardize return on ad spend and margin impact so you stop funding promotions that lose money. Cut reporting cycle time from weeks to days with consistent definitions. Reallocate budget faster to lift revenue per visit and protect gross margin.
B2B pipeline measurement
Link channel spend to qualified pipeline, closed revenue, and renewals so finance and sales accept the numbers. Replace channel-by-channel reporting with cross-channel measurement across website, email, events, and partner referrals. Shorten quarterly planning cycles with a single performance scorecard. Improve cost per opportunity and payback period with clearer spend cuts and adds.
Subscription growth analytics
Measure the full path from sign-up to paid conversion, retention, and expansion. Use AI marketing analytics to forecast churn risk and revenue impact from pricing and offer changes. Track customer acquisition cost and lifetime value with consistent time windows. Improve investor returns by shifting spend to cohorts that produce higher lifetime value.
Regulated acquisition reporting
Build privacy-first measurement with consent controls, clear data retention rules, and audit-ready logs. Replace manual spreadsheet processes with governed reporting that leadership signs off on. Reduce compliance risk while keeping performance visibility across channels. Lower wasted spend by removing unverifiable sources and duplicate counting.
Marketplace two-sided ROI
Measure both buyer and seller funnels so spend reflects the true balance of supply and demand. Track cost per activated seller, cost per repeat buyer, and take-rate impact in one view. Spot channel waste when one side grows while the other does not. Improve unit economics by funding campaigns that increase completed transactions, not just sign-ups.
Media and publishing monetization
Connect content engagement to subscription starts, renewals, and ad revenue so teams focus on what pays back. Standardize audience metrics across platforms so reporting matches finance numbers. Forecast revenue using AI to plan content and promotion timing with fewer surprises. Improve revenue per user and reduce churn with clearer audience segments.
Travel booking optimization
Unify the path from search to booking across channels so you see true cost per booking. Separate brand and non-brand impact to protect profitable demand generation. Track cancellations, refunds, and service costs to measure net revenue, not just gross bookings. Improve marketing ROI while lowering cost to serve.
Franchise and multi-location performance
Roll up local and national marketing into one model so every location sees what works in its market. Tie spend to store-level calls, appointments, and purchases with consistent rules. Cut monthly reporting effort and reduce disputes between corporate, locations, and agencies. Improve same-store sales by reallocating budget to the highest-return geographies.
Interested in learning more about our solutions?
FEATURED IN
Reduce wasted spend with unified marketing measurement
A unified analytics foundation connects paid, owned, and earned data, standardizes metrics, and adds AI forecasting. Marketing leaders reallocate budget faster, cut wasted spend, and report revenue impact with audit-ready governance across regions and agencies.
How Lumenalta accelerates analytics & measurement
Lumenalta modernizes analytics and measurement using the AtlusAI delivery framework to unify data, modeling, and reporting in parallel. Governance, metric standardization, and audit traceability stay embedded from day one, so reporting cycles shrink while ROI clarity improves. The result is a production-grade measurement foundation that ties cross-channel spend directly to revenue, margin, and retention.
Shared delivery context
Unifies business goals, architectural decisions, and live execution state so parallel work stays aligned and production-ready.
Modernize
Digitizing dated processes, modernizing legacy systems, or rebuilding the broken and nonfunctional.
Accelerate
Propel discrete priorities and work streams forward faster than the standard pace of business will commonly allow.
Decision capture and workflow automation
Key decisions, code changes, and outcomes are continuously documented — reducing knowledge loss and coordination overhead.
Explore our capabilities
End-to-end digital transformation delivered through a comprehensive suite of technical capabilities.
Interested in learning more about how we optimize accelerates analytics & measurement?
Turn marketing data into budget moves you can defend
Get a clear plan to improve ROI, reporting speed, and measurement governance across every channel.
Request an innovation session.
