CONNECT YOUR MARTECH STACK
The self-assessment CMOs use to score their MarTech maturity
Ten questions, five capability pillars, one score. See how connected your marketing technology really is, then get the next move that fits where your stack stands today.
Key execution findings
More marketing tools have not produced more growth. CMOs are under pressure to prove revenue impact, yet customer data sits in disconnected systems and most of the stack goes unused. This self-assessment shows you where your MarTech sits today and what to fix first. The proof points below show why connection, not more tools, is the real question.
33%
of MarTech stack capabilities are used on average, down from 42% two years earlier*.
25.4%
of the marketing budget now goes to technology, even as most of it sits unused*.
34%
of marketers rarely or never measure the ROI of their marketing spend*.
10–15%
average revenue lift from getting personalization right, which depends on unified data*.
SEP. 30, 2025
5 Min Read
This self-assessment breaks MarTech maturity into 10 plain-English statements across five capability pillars: data foundation, customer intelligence, personalization, automation, and measurement and governance. You rate each from 0 to 3, total your score out of 30, and match it to one of four maturity stages. Each stage comes with a clear first move, so you leave with a shared read of where you stand and what to prioritize.
Maturity as a connected system
Your stack is not broken, it is disconnected. When tools do not share data, customer information sits in pockets and every campaign starts from a partial picture. This self-assessment scores how well your systems work as one, because that connection is what turns marketing technology into measurable growth.
Ten questions, five pillars, one score
The 10 statements map to the five capability pillars that decide whether your stack compounds value or leaks it. You rate each against how your organization operates today, not how you intend it to operate. Totaling your answers gives you an honest score out of 30 and places you on a maturity curve that runs from a fragmented stack to an AI-ready one.
From score to a clear first move
Your score is a starting point, not a grade. Each of the four stages comes with a prioritized first move, tied to the same phased path we use with clients: assess and align, design and build, then activate and optimize. You get a repeatable way to build confidence with your team, your finance partners, and your board while you prepare for AI on your terms.
*based on external research sources cited within.
