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Lifecycle & Growth Marketing Manager

Marketing Specialist
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About Lumenalta

At Lumenalta, we create impactful technology solutions that help organizations accelerate growth and operate at scale. Since 2000, we’ve partnered with visionary leaders to build high-performing teams and deliver transformative digital solutions powered by data and AI.

We are seeking a Lifecycle & Growth Marketing Manager to lead audience engagement and demand activation across Lumenalta’s marketing channels. This role is responsible for shaping how prospects and clients experience Lumenalta’s expertise, from initial awareness through deeper engagement and opportunity development.

You will own the strategy and execution of lifecycle campaigns, thought leadership distribution, webinars, and always-on digital marketing programs that expand reach and strengthen engagement with enterprise audiences. This role focuses on campaigns, messaging, and engagement, while GTM systems and automation are managed by the GTM Engineering function.

With over 20 years of fully remote experience, Lumenalta offers:

  • Fully remote work
  • Rapid growth opportunities
  • Self-Improvement
  • Industry-leading clients
  • Nurturing engineers’ career paths

What You Will Work On

  • Design and manage lifecycle marketing programs that guide prospects and clients through key engagement stages
  • Develop nurture programs aligned with enterprise buying cycles and maintain engagement between initial marketing interaction and opportunity development
  • Identify opportunities to deepen client relationships through marketing programs
  • Own the distribution and amplification of Lumenalta’s thought leadership across digital channels
  • Manage the editorial calendar and coordinate insights and content with internal experts
  • Lead Lumenalta’s webinar and virtual event programs from topic development through promotion, attendance, and post-event nurture
  • Manage always-on digital campaigns that expand awareness and drive engagement across paid and owned channels
  • Oversee engagement across the corporate website, landing pages, organic social media, newsletters, and email distribution
  • Ensure messaging and content reinforce Lumenalta’s brand and expertise
  • Analyze campaign performance, test messaging and content formats, optimize engagement, and translate insights into actionable improvements

Requirements

  • 5–8 years of experience in lifecycle marketing, growth marketing, demand generation, or content-led B2B marketing
  • Experience in consulting, technology services, SaaS, or professional services environments strongly preferred
  • Strong capabilities in campaign strategy and execution
  • Strong experience with thought leadership marketing
  • Strong experience with webinar and event marketing
  • Strong experience with digital and paid media channels
  • Excellent written communication and strong editorial judgment
  • Collaborative mindset and comfort working across marketing, sales, and delivery teams
  • High-level English proficiency (written & verbal)
  • Show up as a proactive, team-oriented self-starter on Zoom
Why Lumenalta?
  • Shape Lumenalta’s lifecycle marketing engine and thought leadership platform
  • Work closely with leadership on strategic growth initiatives
  • Help position Lumenalta as a leading voice in technology transformation
  • Enjoy a flexible, remote-first environment
Location

This is a fully remote position; however, candidates must be based in regions that align with the Pacific, Central or Eastern U.S. time zones to ensure effective collaboration with client and team schedules.

Application Deadline

This role is an evergreen position with no predetermined start date. Applications will be accepted until March 29, 2026. As we continue to build our talent pipeline, the position may be reposted to allow us to connect with additional qualified professionals.

Traits of a Lumen

Radically Engaged

Strong performers, constant communication, quality work. We deliver impact.

Bright mindset

Ambitious, energized, kind. We tackle with optimism.

Lead the way

Professional, adaptable, thoughtful. We set the standard.

Lightspeed

Agile, collaborative, action-first. We move fast to deliver the best.

Join the bright side

Hiring Process

Learn more about how we interview and select candidates.

Career Opportunities

Find a role that best matches your skill set and career goals.