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    Lumenalta is a launch partner for Databricks CustomerLake

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    NOV. 9, 2026
    by
    Lumenalta
    New York City, [November 9, 2026] — Lumenalta®is a launch partner for CustomerLake, the agentic customer data platform (CDP) natively integrated in the Databricks lakehouse, now in Beta. Lumenalta®teams are helping enterprises turn the customer data they already govern in Databricks into audiences, campaigns, and personalized engagement.
    The launch builds on Lumenalta®'s Databricks Delivery Partner (DPP) designation and Silver tier status in the Databricks Brickbuilder Partner Program, and extends the partnership into marketing and customer data.

    What is CustomerLake?

    CustomerLake brings audience building, activation, personalization, and Customer 360 into the Databricks Data + AI Platform. Marketers work directly on the governed customer data their business already uses, with no separate copy of the data in another tool.
    • Audiences in plain language: Powered by Databricks Genie, marketers build audiences by describing who they want to reach, without filing a ticket with the data team.
    • Activation across channels: Audiences sync to the engagement platforms teams already run, such as Braze and Salesforce Marketing Cloud.
    • Trusted customer profiles: Profile Agents unify customer data from dozens of sources into Customer 360 profiles, with agentic identity resolution built in.
    With the Beta, Databricks has opened Campaign Agents to more customers who meet the technical requirements, while Profile Agents remains in Private Preview. Early Beta customers report faster audience turnaround, according to Databricks' CustomerLake announcement.

    What does Lumenalta®'s launch partner status mean for clients?

    Lumenalta®turns CustomerLake into an application your marketing team can use on day one.
    • Martech-native architecture: Data mapping, custom event design, and identity resolution built to drive revenue, not to produce another reporting layer.
    • A Databricks specialist bench: Two Databricks MVPs, 11 Databricks Champions, and 45+ Databricks-certified professionals, with hands-on access to Campaign Agents (Beta) and Profile Agents (Private Preview) today, so clients don't fund a learning curve.
    • One performance view: Fragmented vendor reports replaced by a single view that marketing and finance read the same way.
    • Results finance accepts: Campaign outcomes reconciled to the general ledger, so marketing spend reads as an investment rather than a cost.

    From kickoff to a live campaign in 90 days

    Lumenalta®'s CustomerLake engagements follow a 13-week path from foundation to a measured first campaign.
    1. Foundation (weeks 1–4): Data map, event design, and identity strategy on your lakehouse.
    2. First campaign (weeks 5–9): Build the audience, activate it, and instrument the outcome path.
    3. Prove and extend (weeks 10–13): Benchmark against the incumbent stack, then scope what comes next.

    Where CustomerLake makes an impact

    Every industry with customer data spread across billing, care, app, and loyalty systems has a first audience waiting to be built.
    • Financial services: Reach rate shoppers spotted in app and call center activity.
    • Media and entertainment: See one viewer across app, set-top box, and web, or one fan across tickets, merchandise, and the app.
    • Consumer products and retail: Find real buyers from coupons and owned stores, and rank shoppers by lifetime value, not last basket.
    • Healthcare and life sciences: Bring member activity from portals, apps, and care programs into one governed profile for outreach.

    What's next

    Whether you're replacing a legacy CDP or building your first audiences on the lakehouse, our team can help you scope a first CustomerLake campaign on the governed data you already have.
    Learn more about Lumenalta®and Databricks, or contact our team to talk through your customer data roadmap.

    About Lumenalta®

    Lumenalta®builds technology for big business impact. With more than 500 specialists, the company works shoulder to shoulder with a focused group of enterprises, bringing specialist teams to their most important data and AI problems and moving at the speed each problem demands. Lumenalta®delivers across AWS, Microsoft Azure, and Google Cloud. Learn more at lumenalta.com.