Lumenalta Appoints Donovan Crewe as Chief Technology Officer to Advance AI-Native Engineering

[NEW YORK, NY] — [March 25, 2026]— Lumenalta (“Lumenalta” or the “Company”), a global AI-native digital engineering firm, today announced the appointment of Donovan Crewe as Chief Technology Officer. Crewe will lead the company’s global technology strategy, AI-native engineering innovation, and platform excellence as Lumenalta accelerates its next phase of growth under newly appointed CEO Jeff Schmalbach.

Crewe has been a dedicated member of the Lumenalta team for more than a decade, previously serving as a Tech Lead and Senior Software Architect. He has played a critical role in shaping Lumenalta’s modern engineering capabilities, helping to operationalize AI-first development practices and elevate the company’s technical standards across its global teams. Crewe’s elevation to Chief Technology Officer signals continuity in Lumenalta’s technical vision while reinforcing the Company’s commitment to building the world’s premier AI-native engineering workforce and delivering measurable business outcomes through modern data platforms, intelligent systems, and solution-led execution.

“Donovan represents the very best of Lumenalta’s engineering DNA,” said Michelle McFarland, Chief Operating Officer of Lumenalta. “For more than a decade, he has brought deep technical expertise with operational clarity and an unwavering focus on improving client outcomes. As we scale globally, Donovan will ensure our technology strategy remains technically exceptional, forward-looking, and aligned to how we deliver value.”

As CTO, Crewe will focus on sharpening Lumenalta’s focus on scalable innovation by strengthening modern data and AI platform capabilities, deepening strategic ecosystem partnerships, and continuing to evolve the company’s proprietary AI-native delivery model.

“Lumenalta is entering a defining chapter,” said Jeff Schmalbach, CEO of Lumenalta. “Our differentiation has always been rooted in engineering excellence, our talent, and real-world impact. Donovan’s leadership ensures we continue to push the boundaries of AI-native delivery – building smarter platforms, accelerating client outcomes, while retaining the technical foundation that powers our growth.”

“Technology leadership today isn’t about chasing trends, it’s about building repeatable systems that turn AI potential into measurable business value,” said Mr. Crewe. “This achievement reflects the strength of Lumenalta’s exceptional technologists, whose expertise and commitment to excellence make this kind of progress possible. I’m proud to work alongside a team that consistently delivers at the highest level.”

With Crewe leading technology strategy alongside Schmalbach’s solution-led growth agenda, Lumenalta continues to align its leadership structure around one mission: delivering outsized business impact through AI-native engineering.

About Lumenalta

Since 2000, Lumenalta has partnered with visionary leaders to reinvent businesses through technology. We enable AI outcomes through data modernization and application development for industry-defining use cases. Born from tech – not consulting – we deploy small, senior teams and AI-first delivery to eliminate low-leverage work, accelerate execution, and deliver transparent, scalable outcomes that drive real innovation.