Paid Media Strategist

At Lumenalta, we build clarity and control into complex ecosystems. For over two decades, we’ve partnered with visionary leaders to modernize technology, optimize operations, and create impact through data-driven decision making.

What You’ll Be Doing

• You’ll step into a critical role at the intersection of marketing operations, vendor management, and attribution strategy. Your mission will be to evaluate and uncover how our paid media vendors operate today, and to chart the path toward bringing reporting and control back in-house.
• Audit the configuration of paid media platforms (Google Ads, Meta Ads, niche ad vendors) and identify misconfigurations or inefficiencies.
• Assess third-party advertising vendors (including H&L) — determine what they’ve built, how they use BigQuery/Tableau, and whether their server-side integrations are viable.
• Compare vendor-reported results against raw data from ad platforms; validate accuracy and transparency.
• Partner with internal stakeholders to clarify what data, reporting, and insights are needed to market effectively.
• Evaluate attribution approaches given current compliance realities (California privacy laws, cookie opt-out rates, etc.) and recommend server-side solutions.
• Support the move toward removing tracking JS from our site, while exploring integrations with tools such as LiveRamp and SA360 for attribution.
• Define best practices for campaign setup and optimization in tools like SA360, and assess whether vendors are leveraging them effectively.
• Develop clear recommendations for phasing in partial or complete in-house paid media operations.

What Success Looks Like

• A clear and objective understanding of how vendors are running campaigns, reporting results, and managing attribution.
• Identification of vendors that can support server-side data integrations — and those that cannot.
• A roadmap to regain control of paid media reporting and analytics, supported by server-side data flows and best-practice setups.
• Practical, transparent recommendations on which parts of paid media operations to transition in-house and when.

What You’ll Bring

• 6+ years of experience in Digital Paid Media, Digital Marketing Operations, or Marketing Technology program management.
• Proven expertise in paid media auditing — with hands-on knowledge of Google Ads, Meta Ads, niche ad platforms, and attribution tools.
• Deep understanding of attribution challenges, including consent management, cookie laws, and server-side data strategies.
• Strong background in evaluating vendors, comparing vendor reports against raw ad platform data, and identifying gaps.
• Familiarity with enterprise advertising tools and data environments (SA360, LiveRamp, BigQuery, Tableau).
• Ability to bridge technical and marketing worlds — working with marketing leaders, analysts, and vendors to uncover what’s really happening.
• Clear, structured communication skills and a bias toward transparency, accuracy, and practical recommendations.