About Lumenalta:
Lumenalta is at the forefront of digital innovation, partnering with top-tier clients to create cutting-edge solutions that blend technology, data, and customer experiences. Our Marketing Technology (MarTech) division is dedicated to helping clients maximize their digital capabilities through sophisticated architectures and modern cloud-based solutions.
Our client is expanding their Lifecycle Marketing capabilities and needs a Martech Specialist who can bridge marketing strategy with technical execution. This role will be embedded directly into their lifecycle marketing teams, helping shape their personalization strategy, optimize customer journeys, and demonstrate what “good” looks like across their martech ecosystem.
What You'll Do
- Own day-to-day work inside Segment and Braze, including audience creation, event configuration, journey building, and campaign orchestration.
- Translate marketing goals into actionable technical implementations, ensuring the correct data, audiences, and triggers are in place.
- Develop and execute personalized, multi-channel lifecycle campaigns across email, push, in-app messaging, and paid media.
- Partner with lifecycle marketers to roadmap and optimize journeys; activation, retention, re-engagement, and win-back.
- Act as the Martech subject-matter expert, guiding the client team on best practices for personalization, segmentation, and customer engagement.
- Help define their go-to-market strategy from a marketing technology perspective.
- Support campaign launches across Google Ads, Meta, and other paid platforms, ensuring alignment with lifecycle messaging and segmentation logic.
- Collaborate with marketing and data teams to validate events, track performance, and make optimization recommendations.
What We're Looking For
- Strong hands-on experience with Segment (audiences, data events, schema, identity resolution).
- Strong working experience in Braze (journeys, canvases, personalization logic, experimentation).
- Understanding of data events, event mapping, and the technical foundations behind audience creation.
- Background in lifecycle marketing, CRM, marketing automation, or customer engagement.
- Experience executing multi-channel campaigns, including email, push, in-app, and paid media.
- Familiarity with Google Ads, Meta Ads, and other paid channels.
- Ability to operate as an embedded martech expert within a client marketing team.
- Strong communication skills and the ability to translate between technical concepts and marketing objectives.
- Proactive, strategic thinker comfortable shaping processes and guiding non-technical marketers.
Location
This is a fully remote position; however, candidates must be based in regions that align with the Pacific, Central, or Eastern U.S. time zones to ensure effective collaboration with client and team schedules.
Application Deadline
We’re moving quickly on this search — applications will be reviewed as they’re received. The target start date is immediate, and the application window will close on the 31st of December.