Conversion Rate Optimization (CRO) Specialist

Are you a dynamic professional passionate about leveraging data and analytics to drive impactful digital marketing strategies? We seek a highly skilled individual with unique expertise in web and data analytics, digital advertising, and client engagement. The ideal candidate will possess a robust analytical background, demonstrating at least five years of experience in meticulously analysing data and traffic to enhance company outcomes and goals.

Key Responsibilities:

Web Analytics

• Utilise cutting-edge web analytics tools, such as Adobe Analytics and Google Analytics, to extract actionable insights.
• Architect and operate SQL pipelines, showcasing proficiency in data analysis for informed decision-making.
• Conduct comprehensive content reviews and management, providing strategic recommendations to elevate user experiences.
• Collaborate closely with stakeholders to identify key pain points and implement solutions for optimised user engagement.

Digital Advertising:

• Craft custom audience sets to refine advertising targeting, maximising ad efficiency and engagement.
• Execute A/B testing methodologies across multiple creative sets, fine-tuning campaigns to achieve strategic goals.

Conversion Optimization:

• Utilize data-driven insights to identify opportunities for improving conversion rates across various digital touchpoints.
• Conduct thorough analyses of user behaviour, funnel performance, and customer journeys to implement targeted optimization strategies.
• Collaborate with cross-functional teams to implement and test conversion-focused enhancements on landing pages and user interfaces.
• Stay abreast of industry best practices and emerging trends in conversion optimization, recommending and implementing improvements accordingly.

Requirements

• Minimum of 5 years of hands-on experience in data analytics within the marketing field, demonstrating a proven track record of driving successful outcomes.
• Demonstrable proficiency in utilising various analytics tools and best practices to uncover actionable insights.
• Practical knowledge of SEO mechanics, showcasing an understanding of optimising conversion rates and measuring landing page success.
• Previous experience with Google Data Studio, highlighting your ability to visualise and communicate complex data effectively.
• Native-level English proficiency with exceptional verbal and written communication skills, enabling clear articulation of complex concepts.

Why Lumenalta is an amazing place to work at

At Lumenalta, you can expect that you will:

• Be 100% dedicated to one project at a time so that you can innovate and grow.
• Be a part of a team of talented and friendly senior-level developers.
• Work on projects that allow you to use leading tech.

The result? We produce meaningful outcomes for our clients that break barriers in their industries. The Job is 100% remote; please ensure you have a comfortable office setup at your desired work location.